When I started this project there were many directions I wanted to try with the logo for the Loft Cinema. I tried a more youthful look, modern, old style, a mix, and icon integration. Overall the favorite idea was to base the logo off of mismatched type.
After I decided on the logo I then created some brand guidelines for the Loft Cinema and made merch, products, posters, and more.
I wanted to create a variety of branded designs for the Loft Cinema to show how the brand would look and change across platforms and mediums.
