I wanted to create a natural sunscreen that was affordable while feeling like a luxury. Elio is a brand I created for this sunscreen packaging that prioritizes natural ingredients and practices. The brand is designed to be eye catching but minimal, featuring a sun print as the first focal point of the design.
For this project I wanted to feature sun prints in the design to not only have space to experiment with this medium but because I felt the sun prints portrayed Elio as a brand. The prints show the natural aesthetic that is Elio while also implying the ability of the sunscreen to protect you from the sun.
I felt that the sun prints added a bold element to the otherwise minimalistic design, making the design look overall more purposeful.
I felt that the sun prints added a bold element to the otherwise minimalistic design, making the design look overall more purposeful.
Overall, I had a lot of fun designing this brand and photographing it. I would love to do something similar in the future.
