In my redesign of the City Dogs logo, I wanted to emphasize the company’s friendly attitude without detracting from its professionalism. I tried different ways to represent City Dogs logo without being too illustrative or literal.
PROCESS
Istarted by drawing many different combinations of images, concepts, and descriptions. Once I felt I had explored enough, I narrowed down to five of my ideas. I then digitalized them along with some other ideas I came up with during the process, and then stylized them. Once I was happy with the logo idea and general style, I finalized it.
